rachel teresa park

an art director
located in victoria, bc.

contact:
hello@rachelteresapark.com

Rachel Teresa Park Animated GIF

Cypress Terrain Parks - Rebrand

Client:
Cypress Mountain

Location:
West Vancouver, BC

Project:
Branding

Summary:
Cypress Mountain was looking to re-brand their terrain park to not only freshen the identity but to also reinvigorate its culture.

Using simple but bold graphics that can be layered to evoke the energy and chaos of skiing and riding the parks.

Requirements:
  • Creates a new culture for cypress terrain park that speaks to intermediate skiers and riders but also inspires and attracts beginners.
  • Fits within the cypress brand
  • Fits within the chosen colour palette: camouflage
Inspiration:
  • Camouflage colour palette
  • T-33 crash site located on the mountain—Canadian Army
Cypress Terrain Parks primary logo.

Primary Logo

Cypress Terrain Parks primary logo reversed.

Primary Logo Reversed

Cypress Terrain Parks alternative logos and badges.

Alternative Logos and Badges

Cypress Terrain Parks alternative logos and badges reversed.

Alternative Logos and Badges Reversed

Cypress Terrain Parks spray painted park features.
Cypress Terrain Parks spray painted park features.

Spray painted park features.

Cypress Terrain Parks merchandise designs.

Merchandise designs.

Cypress Terrain Parks event posters.

Event posters.

Cypress Terrain Parks transit shelter ad concept.

Transit Shelter Ad concept.

Cypress Terrain Parks print ad concepts. Cypress Terrain Parks print ad concept.

Print ad concepts.